Oracle has developed Oracle CRM, a Customer Relationship Management System. The software package includes products from Oracle and Peoplesoft. However, Siebel CRM and CRM on Demand are key software, which offer many features to customers.

Oracle’s acquisition of Siebel Systems in 2005 marked its entry into the CRM market. Oracle CRM On Premise, an earlier version of CRM software, involves on – site deployment where the customer needs to establish hardware, operating, systems and databases. The customer purchases or leases infrastructure and installs a packaged system in its data centres. Organisations which prefer to have control over usage of CRM application and infrastructure, prefer using this software. The software is compatible for integration with legacy and operational applications.

CRM On Demand, a CRM solution, developed by Oracle, is accessed using the internet, through a monthly subscription. This kind of offering is termed as a Software-as-a-Service (SaaS). SaaS solutions offer cost savings and function without hardware. When compared to on premise solutions, SaaS solutions can be implemented faster, and at a much lower cost. However, this product lacks in depth of functionality.

Oracle Social CRM, an advanced version of CRM software, features a combination of Web 2.0 technologies, social networking and traditional enterprise CRM capabilities. The applications support the sales team in identification of leads, development of sales campaigns and collaboration with colleagues in lead conversion.

Siebel 8.1.1 is the latest product developed by Oracle in the CRM space. Oracle’s Siebel CRM has features like social CRM, customer data integration, quote and order capture, partner relationship management, business intelligence (BI) applications, price management, CRM gadgets, self service and e – billing and integration to Siebel CRM.